case studies

Capitalizing on our unique combination of market knowledge and technology expertise to identify strategic and actionable business opportunities, Market in View exemplifies successful, revenue-generating decisions that can drive business growth through primary research, analysis, and actionable recommendations in each case study.

The following is a list of case studies developed by Market in View. To search by category or year, select from the tabs below.


 

Quantitative Study for a Music for Business Service

Market in View conducted a quantitative research study for a Music for Business (MFB) service provider to explore how business to business customers utilize music to enhance the environment within their businesses. In doing so, customer needs and product performance were assessed across the competitive marketplace. By analyzing attribute priorities, ...
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/ Quantitative

Quantitative Tracking Study of a Beta Trial

Market in View has completed three consecutive months of an quantitative research study for a video streaming service Beta app. Impact of Beta app upgrades are continually assessed by tracking satisfaction over time.  Beta app performance was also measured against previous version of the app as well as competitive apps ...
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/ Quantitative

Quantitative Tracking Study of Video on Demand

This is the second wave of a quantitative research study, which will be continued on a quarterly basis in 2018, regarding a video on demand (VOD) service versus competitor VOD services. Tracking and analyzing responses from current consumers in addition to customers not currently using the service led to an ...
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/ Quantitative

Broadcast Television Concept Study – Qualitative and Quantitative Research

Market in View performed a two-phase study to understand customer perceptions of a Broadcast Television concept. By combining two research methodologies, Market in View was able to insure product concept quality and understanding through qualitative interviews as well as quantitative confirmation to feed into the client’s business modeling. Key actions ...
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/ Qualitative, Quantitative

Construction Industry Manufacturer Voice of the Customer Tracking Study – Year 2

This annual research study, to be continued in 2018 as well, was expanded in its second year to better evaluate the performance of the manufacturer, their distributors and how they compare to competitors over time. By increasing qualitative and quantitative research data to over 40 different markets, Market in View ...
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/ Quantitative

Home Wi-Fi Network and Smart Home Quantitative Study

Market in View performed this quantitative study to better understand consumer expectations of Wi-Fi network performance within the home as well as smart home capability. By surveying consumers regarding 40 different Smart Home features, insights were gained on the value of various product bundles across several segments of users. Further, ...
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/ Quantitative

Quantitative Study on Impact of Direct Marketing Campaigns

Market in View is in the fourth year of a quantitative study focused on measuring the impact that various direct marketing campaigns about products and services have on customer opinions towards a Fortune 500 company. This national, quarterly tracking study compares data from customers who receive the marketing collateral directly ...
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/ Quantitative

Quantitative Performance Study for a Construction Industry Manufacturer

Market in View conducted this quantitative research study for the manufacturer of a construction product to better understand overall performance of the manufacturer, their distributors and identify improvement initiatives. By surveying local contractors in 24 markets within North America, insights were gained, not only about the client and their distributors, ...
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Consumer Advisory Panel Quantitative Study

This quantitative research study of a Consumer Advisory Panel is conducted monthly to evaluate various aspects of a service and how customers use an application available with the service. By tracking and analyzing the customer experience with the service and app, insights are gained concerning satisfaction and how any issues ...
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Qualitative Study of a Prototype Application

Market in View performed this qualitative study during the product development cycle for an app nearing launch. By conducting focus groups with customers exhibiting various levels of app use, insights were gained on the expectations and value of apps across different segments of users. Recommendations included identifying design feature improvements ...
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/ Qualitative

In-Language Hispanic Telephone Recruit for the Financial Industry

Market in View successfully recruited Hispanic participants for in-depth, one-on-one telephone interviews for the financial industry. All contact was in-language. Individuals were screened online with a follow-up telephone interview to further vet potential candidates. Recruiting requirements included specific financial habits, including use of a prepaid debit card. The individuals needed ...
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/ Qualitative

Development of a Customer Loyalty Program – Quantitative and Qualitative Research

This series of quantitative and qualitative studies was instrumental in shaping a customer loyalty program for a major Fortune 500 company. With each iteration of over a dozen pilot projects, insights were gained and honed concerning customer needs for appreciation, their reaction to various loyalty rewards, and how these offers ...
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/ Qualitative, Quantitative

Ongoing Recruit for Convenience Food Industry

Market in View is in the sixth year of qualitative recruiting for a food industry client to identify reasons which prompt consumers to purchase a specific convenience food and explore the nuances of why consumers select particular brands. By implementing a wide variety of qualitative interview scenarios in 26 markets ...
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/ Qualitative

Footwear Recruit

Market in View successfully recruited individuals to participate in a study for the outdoor footwear industry. Six in-home friendship groups and four shop-along groups were conducted in two markets. Individuals were screened to identify those who embodied the personality, brand preferences, and lifestyle criteria required for the study. Socially and ...
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/ Qualitative

Quantitative/Qualitative Study of an Automatic Paper Towel Dispenser

Market in View performed a multifaceted study to understand the general perceptions and churn drivers for an automatic paper towel dispenser. By combining qualitative and quantitative research methods, insights were gained on the behaviors and attitudes of customers who have or may be considering churning as well as the overall ...
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/ Quantitative

Quantitative Study for Aviation Industry

Market in View performed quantitative research to assess market perceptions regarding an aviation weather service as well as evaluate price and potential feature options for product concepts under consideration by the provider. By analyzing responses from active, general aviation pilots, an understanding of critical weather features for this segment of ...
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/ Quantitative

Consumer Device Study Utilizing Multiphase Methodologies

Market in View utilized three different research methodologies among multiple user segments to gain insights on market response to a recently launched mobile device. This research study used both quantitative and qualitative approaches to evaluate consumer reasons for purchase, forgoing purchase, or return of the mobile device. Through a combination ...
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/ Qualitative, Quantitative

Qualitative Study into the Impact of a Solar Partnership on Consumer Attitudes Towards an Existing Brand

This qualitative study focused on understanding the experience of customers who had solar panels installed in their home by a company which partnered with their existing service provider. Insights gained detailed customers’ thoughts and experiences regarding sales, the installation process as well as their overall satisfaction with using residential solar ...
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/ Qualitative

Quantitative Study for Marine Industry

This quantitative, online research study evaluated market perceptions of active boaters concerning their weather service subscription. By understanding the weather service offered by competitors in the marine industry, strengths and potential opportunities for the client were identified. Insights gained from boaters identified weather features considered critical for safe boating, as ...
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/ Quantitative

Food Industry Recruit and Interviews

Market in View successfully recruited study participants for a food industry client. Several shop-a-longs and in-home interviews were conducted in one of the major US markets. Participants were initially screened online and requalified via phone interviews. To insure the client’s target audience was achieved, special attention was given to their ...
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/ Qualitative

Quantitative Purchase Tracking Study

Market in View has fielded this online tracking study for over eight years, interviewing more than 2000 customers each week, after the purchase of a new device. Purchase experience, purchase drivers, key product metrics and consumer profiling are all key deliverables. service: Quantitative completion date: February 2016 the approach: Using ...
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/ Quantitative

Service Monthly Tracking Study

Market in View is in the fourth year of conducting this nationwide monthly tracking study which focuses on reasons prompting customers to opt-in to or opt-out of service with a specific vendor. By measuring the frequency of customers changing vendors and monitoring the perceptions and behaviors of those who switch, ...
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Performance and Opinion of Telecom Services Monthly Tracking Study

Market in View conducts this nationwide online quantitative tracking study with over 15,000 respondents monthly. By focusing on subscribers to 13 services and by measuring performance satisfaction and opinion of the services, valuable insights are gained on current perceptions and willingness to recommend the services. service: Quantitative completion date: January ...
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/ Quantitative

Satisfaction with a Preloaded Setup Application for Mobile Devices

In the fourth wave of this study, Market in View investigated the reasons why customers did or did not use a setup application that came preloaded on various devices. Analysis included why some consumers used the application and others did not, consumer likes and dislikes, and the reasons leading a ...
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/ Quantitative

Quantitative Study for Understanding the Effectiveness of a Broadcast Persona

This quantitative, online study evaluated the effectiveness of a broadcast persona on consumer awareness, use and satisfaction of an online service application. By analyzing the consumer’s initial awareness and usage of the online service app, as well as evaluating perceptions of tutorial videos within the app, valuable insights were gained ...
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/ Qualitative, Quantitative

Quantitative Study to Understand Motivations towards use of an International Communications Service

Market in View surveyed international travelers to identify those who do not use the international service plan available through their provider while abroad. Key drivers were analyzed to understand consumers who declined to purchase a specific international plan and identified their alternative methods for communication. Additional investigation about the consumer’s ...
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Qualitative Purchase Barrier Study

Market in View performed a branding qualitative study with customers of a specific ethnicity in two urban markets. By conducting focus groups in one inner city market where the brand is well perceived, and comparing their experiences to that of a second, underperforming, inner city market, insights were gained on ...
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/ Qualitative

Qualitative and Quantitative Study for Program Driving Brand Engagement

Market in View collaborated with a multi-disciplinary team within the digital advertising industry to develop a consumer facing program aimed at improving the perception and consumer experience of a brand. Initially, Market in View conducted focus groups, which enabled the team to gain insights on functional and emotional drivers for ...
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/ Qualitative, Quantitative

Quantitative/Qualitative Study of Sales and Support Channels

Sales and support channels were studied to understand why many customers are choosing traditional channels versus an online option. Specifically, Market in View studied the customer experience using the customary channels of visiting a retail store or calling customer service to identify ways to drive customers towards the client’s preferred ...
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/ Qualitative, Quantitative

Quantitative Study for Positioning Statement/ Interest Level for a new service

Market in View performed an online Quantitative study to determine the marketing message that would best position a new service offering in the wireless industry. After identifying the most appealing positioning statement and description for the service, interest level was determined for a combination of options available at different price ...
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/ Quantitative

Satisfaction with a Transfer Application for Mobile Devices

Market in View investigated the reasons why customers did or did not use a specific application available for transferring content between devices. An understanding of the user experience was gained by analyzing consumer decisions to use or not use the application as well as investigating why some abandoned use after ...
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/ Quantitative

Service Monthly Tracking Study

Market in View is in the third year of conducting this nationwide monthly tracking study which focuses on reasons prompting customers to opt-in to or opt-out of service with a specific vendor. By measuring the frequency of customers changing vendors and monitoring the perceptions and behaviors of those who switch, ...
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/ Quantitative

Quantitative Tracking Study for Satisfaction of an Opt-In Program

This on-going quantitative, online study compares consumers, who recently participated in an optional program during the purchase process of a product, with a control group of respondents who did not participate. For the second year of this tracking study, Market in View analyzed key decision drivers for consumers’ reasons to ...
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Quantitative Follow-up Study on the Impact of Charitable Action on a Brand

This follow-up study was conducted to understand customers’ long term reaction to a philanthropic pilot program offered in September of 2014 across several markets. When trading in a mobile device, customers could opt to participate in a donation program where a portion of the trade-in value would benefit a specific ...
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/ Quantitative

Senior Living Brand Tracking Quantitative Study

Market in View conducted a second wave, online quantitative study with seniors and caregivers to better understand brand awareness for senior care facilities in their area, the most important characteristics to consider in senior living and how long term living decisions are ultimately made. Data was collected in seven geographic ...
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/ Quantitative

Conjoint/Max Diff Device Selection Study

This large scale study used both Conjoint and Max Diff analytics to reveal the brand, features and pricing most desired by customers across various consumer segments. By understanding the decision drivers and analyzing the multiple combinations of possible device attributes, Market in View utilized TURF analysis to determine the optimal ...
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/ Quantitative

Wearable Performance Qualitative Study

Market in View performed this qualitative Beta Trial with early adopters in the wearable industry to better understand the level of performance expected and received by a wearable device. By surveying a group of users several times over the Beta Trial study period of the device, their experiences identified key ...
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/ Qualitative

Quantitative Purchase Tracking Study

Market in View has fielded this online tracking study for over seven years, interviewing more than 2000 customers each week, after the purchase of a new device. Purchase experience, purchase drivers, key product metrics and consumer profiling are all key deliverables. service: Quantitative completion date: February 2015 the approach: Using ...
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/ Quantitative

In Language Hispanic Recruit for Qualitative Study Series

Market in View was challenged with identifying participants for a native language qualitative study. Having successfully identified Hispanic respondents for an initial qualitative study, the client has repeatedly turned to Market in View for our ability to find and vet potential native Spanish speaking participants in specific geographical markets. The ...
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/ Qualitative

Quantitative Solar Energy Awareness and Interest Study

This large quantitative study focused on identifying the awareness and interest of homeowners in three states concerning solar energy and its use in residential settings. service: Quantitative completion date: January 2015 the approach: Market in View conducted an online survey of homeowners in multiple states to identify their current use ...
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/ Quantitative

Satisfaction with a Preloaded Setup Application for Mobile Devices

In the third wave of this study, Market in View investigated the reasons why customers did or did not use a setup application that came preloaded on many devices. Analysis included why some consumers used the application and others did not, consumer likes and dislikes, and the reasons leading a ...
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/ Quantitative

Multilingual Qualitative and Quantitative Study for Marketing Message

This two-phased research study evaluated the consumer’s understanding and reaction to new marketing messages being considered for a specific market for the wireless industry. For maximum feedback, separate qualitative focus groups were held for English and Spanish speaking participants with unique discussions planned for each. A follow-up online quantitative survey ...
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/ Qualitative, Quantitative

Quantitative Study for Motivation to Upgrade Communications System

Market in View performed this quantitative study with both decision makers and end users of a specific type of communications system to better understand their satisfaction with their current system and their intentions for future upgrades. The challenge was to understand why an already released system with superior technology had ...
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/ Quantitative

Quantitative Study on the Impact of Charitable Action on a Brand

This online research study was conducted to understand customers’ reaction to a philanthropic pilot program being held in four markets. When trading in a mobile device, customers could opt to participate in a donation program where a portion of the trade-in value would benefit a specific local charity. Market in ...
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/ Quantitative

International Communications Qualitative and Quantitative Study

This two-phased study was conducted to better understand the customer’s cellular communication expectations and experience while traveling internationally. The qualitative and quantitative phases provided insight into the entire process (before/during/after) of the customer experience. Initial qualitative focus groups provided insight into the thought process and highlighted difficulties of the consumer ...
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/ Qualitative, Quantitative

Qualitative Study of Home Automation Service

This qualitative research study was conducted to evaluate the consumer’s reason for disconnecting a home automation security service. Market research was performed by contacting customers who recently stopped their subscription. Qualitative phone interviews provided deep insight leading to recommendations aimed at decreasing the number of customer disconnects and identifying areas ...
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/ Qualitative

Automobile Interview Recruit

Market in View successfully recruited individuals to participate in a study for a specific segment of the automobile industry. Six in-home discussions were held in three major US cities. Recruits were surveyed online with follow-up phone interviews for those meeting qualifications. The final selection criteria were based on specific algorithms ...
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/ Qualitative

Study on Device Payment Options for Credit Challenged Customers

In this quantitative study Market in View used a combination of financial attributes to identify credit challenged customers who are not likely to qualify for the standard financing program being offered for device purchase. Ideal participants were surveyed and three concept payment scenarios were presented. Profiles of customers interested in ...
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/ Quantitative

Quantitative Study for Mobile Hotspot

Market in View examined the satisfaction of those who currently own and use a mobile hotspot. Four models were evaluated for a range of attributes, including the motivators for purchase, likes and dislikes, frequency of usage, and the likelihood to continue usage. In depth analysis of the customer feedback led ...
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/ Quantitative

Quantitative Study for Music Service Customer Satisfaction

This quantitative, online study evaluated the satisfaction of consumers who subscribe to an optional music service. Market in View analyzed the user’s initial awareness, sign-up experience, usage and satisfaction with performance, including issues leading to limited or discontinued use. By measuring performance satisfaction and opinion of the services, valuable insights ...
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/ Quantitative

Satisfaction with a Setup Application for Mobile Devices

Market in View investigated the reasons why customers did or did not use a setup application that came preloaded on many devices. By analyzing why some consumers used the application and others did not, consumer likes and dislikes, and the reasons leading a person to abandon use after starting the ...
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/ Quantitative

Qualitative and Quantitative Studies for a Mobile Device Video Service

Market in View performed an initial Qualitative study to determine interest in proposed enhancements for a video service used on mobile devices. A total of four focus groups (two age groups in two cities) participated in market research to better understand how customers would use the service. A follow-up Quantitative ...
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/ Qualitative, Quantitative

Quantitative New Product Study: Purchase Intent, Price Model, Name Preference

This online, quantitative study was performed within multiple market segments to evaluate interest in a new product. This new communications product requires both an upfront cost for initial purchase and an ongoing operating cost. With an understanding of the potential consumer, recommendations were provided that quantified the market opportunities and ...
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Quali-Quant Study for Return of a Mobile Device

This two-phased research study used both quantitative and qualitative approaches to evaluate the consumer’s reason for returning a recently purchased mobile device. In phase one, quantitative market research was performed by telephone to understand the various reasons for return. The analyzed quantitative results were presented to the client, who then ...
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/ Qualitative, Quantitative

Quantitative Study for Service Customer Satisfaction

This quantitative, online study evaluated the satisfaction of consumers who subscribe to an optional service. Market in View analyzed the user’s current experience to understand the performance of the service versus user expectations. By measuring performance satisfaction and opinion of the services, valuable insights were gained on current perceptions, interest ...
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Continuous Youth Market Trend Tracking Study

For the past six years, Market in View has conducted this nationwide online quantitative tracking study focused on the youth wireless market. By measuring youth mobile device usage and monitoring youth perceptions and behaviors, insights are gained in the dynamic youth market. A customized online portal furnishes clients with 24/7 ...
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/ Quantitative

Performance and Opinion of Telecom Services Monthly Tracking Study

Market in View conducts this nationwide online quantitative tracking study with over 15,000 respondents monthly. By focusing on subscribers to 12 services and by measuring performance satisfaction and opinion of the services, valuable insights are gained on current perceptions and willingness to recommend the services. service: Quantitative completion date: January ...
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/ Quantitative

Service Monthly Tracking Study

Market in View is in the second year of conducting this nationwide monthly tracking study which focuses on the reasons prompting a customer to either request a specific service or discontinue this service with the vendor. By measuring the frequency of changing vendors and monitoring the perceptions and behaviors of ...
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/ Quantitative

Quantitative Study on Impact of Communications

Market in View was challenged with determining the impact that receiving written communications, which educate customers on the company’s activities, has on customer’s opinion. This large, quantitative tracking study compares data from those who receive the communications to that of the control groups. Insights identified potential lift that the communications ...
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/ Quantitative

Quantitative Study for Satisfaction of an Opt-In Program

This quantitative, online study compares consumers, who recently participated in an optional program during the purchase process of a product, with a control group of respondents who did not participate. Market in View analyzed key decision drivers for consumers’ reasons to participate, their current level of satisfaction, intentions to continue ...
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/ Quantitative

Dessert and Snack Food Discussion Recruit

Market in View successfully recruited friendship groups in two major metropolitan cities to participate in a study for the dessert and snack food industry. Parents with young children who are also the primary food shopper and preparer for the household were identified, and a host parent was selected based on ...
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/ Qualitative

International Communications Tracking Study

This international communications tracking study surveyed a combination of worldwide travelers from both the marketplace and our client’s customer database. Market in View completed complex analysis to better understand the respondent’s communication habits and patterns while traveling internationally and their corresponding satisfaction level with various methods. Detailed analysis provided insight ...
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/ Quantitative

Footwear Apparel Recruit

Market in View was challenged with the recruitment of three specific segments of youth (Urban Youth, Sports Inspired Youth, and Suburban Athletes) to participate in a study for the footwear apparel industry. Youth who collect exclusive or limited edition footwear and have a sense of the desirability and value of ...
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/ Quantitative

Medical Services Qualitative FGD

This research study evaluated the consumer’s initial reaction and interest level for a new business model being developed for the Healthcare industry. Qualitative focus groups, comprised of specific target demographics, provided insights on their level of satisfaction and/or frustration with their current patient/doctor relationship and care. By understanding the current ...
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/ Qualitative

Conjoint Device Selection Study

This Conjoint study revealed the device price and attribute preferences for those considering the purchase of a new device and service plan in the next six months. By understanding the decision drivers and analyzing the multiple combinations of possible device and plan characteristics, Market in View determined the optimal set ...
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/ Quantitative

Quantitative Study on the Value of a Printed Magazine

This online research study was conducted to understand customers’ perceptions of a printed magazine. Market in View was challenged with determining the impact the periodical has on customer’s opinion of the company which publishes the magazine, understanding the level of awareness and likelihood to read, and confirming perceptions of the ...
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/ Quantitative

Quantitative Study of Initial Experience for a new Mobile Device

This quantitative, online study surveyed consumers who have recently purchased a mobile device. Market in View analyzed their satisfaction level for a matrix of devices to understand how their desired experience for initial use with the device differed from their actual experience. The specific type of previously owned device and ...
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/ Quantitative

Quantitative Consumer Notification Study

This quantitative, online study surveyed customers who have recently received alerts from a notification program they subscribe to. Customers were invited to participate in the survey via a text message sent to their mobile device. Surveys were designed to be mobile device-friendly, allowing customers to conveniently participate. Market in View ...
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/ Quantitative

Quantitative point of sale

This quantitative study is the third in a series of studies aimed at improving the marketing strategy for a hand held mobile gaming device. Market in View conducted in-person interviews and surveys with consumers with a wide variety of gaming interest. In a simulated retail environment, participants were led through ...
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/ Quantitative

Quantitative 3G/4G Network Enabled Tablet Study

Market in View examined the motivations and intentions of those who currently own and use a 3G/4G data enabled tablet but do not participate in a data plan for that tablet. This quantitative, online study surveyed tablet owners regarding their reasons for purchasing a 3G/4G embedded tablet. Key decision drivers ...
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/ Quantitative

Quantitative Wi-Fi Tablet Buyer Study

This quantitative, online study surveyed tablet owners regarding their recent purchase of a tablet capable of connecting to the internet via Wi-Fi only. Market in View analyzed key decision drivers in order to understand the consumer’s reasons to purchase a Wi-Fi only model as opposed to a model capable of ...
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/ Quantitative

Hands-On Quantitative Prototype Device Evaluation and Tracking Study

For five years running, Market in View has conducted this tracking study on a semi-annual basis to gauge consumer reaction to a range of pre-commercial devices. Moderator led interviews were used to assess the feel-in-hand and visual aspects of style and design. Analysis yielded information critical to device selection, development ...
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/ Quantitative

Qualitative Purchase Barrier Study

Market in View performed this qualitative study with highly engaged gamers to better understand the purchase barriers perceived for a unique, hand-held, mobile gaming device. With the device already released and on the market, the challenge was to understand why the device had not experienced the expected sales and to ...
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/ Qualitative

Quantitative Tablet Device Buyer Study

This quantitative, online study surveyed 1800 tablet owners regarding their recent purchase of a specific tablet brand. Market in View analyzed key decision drivers in order to understand the consumer’s reasons to purchase or not purchase the promotional data plan that was offered with the tablet. Further investigation on the ...
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/ Quantitative

Quantitative Follow up Value Proposition Study

As a follow up to a purchase barrier qualitative study, Market in View performed this quantitative study with highly engaged gamers to better understand the broader consumer opportunities for a unique, hand-held, mobile gaming device. In order to identify the best market opportunities and associated marketing approach, data from multiple ...
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/ Quantitative

Device Buyers and Returners Tracking

Market in View provides rapid feedback on newly launched products where Buyers and Returners of a device are tracked, creating a comprehensive view of the product’s early performance in the marketplace. By developing a common survey and a custom web portal (built in-house), surveys are administered quickly and a multitude ...
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/ Quantitative

Quantitative Survey and Qualitative In-Person Device Evaluation Study

This two phase device evaluation study measured the interest and purchase intent of a laser projection keyboard intended for use as an accessory with smartphone and mobile computing devices. Two different models of this new technology were measured for preference. Valuable insights were gained and recommendations were made concerning the ...
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/ Qualitative, Quantitative

Conjoint Pricing Study

This conjoint study revealed the plan and price point preferences for wireless data plans being considered for inclusion in the product portfolio. By understanding the service decision drivers and analyzing the multiple combinations of possible plans, Market in View determined the optimal set of data plans and price points for ...
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/ Quantitative

University Scholarship Fundraising Study, Qualitative and Quantitative

Market in View performed a two phase study for a prestigious private university, to learn more about the attitudes and perceptions among alumni, friends, family and faculty toward scholarship fundraising. Through a series of focus groups, insights were gained in determining the driving force behind donations, identifying expectations and assessing ...
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/ Qualitative, Quantitative

Qualitative In-Person and Quantitative Survey for New Concept Study

This two-phased research study evaluated the consumer’s understanding and reaction to a new and complex concept for the wireless industry. Qualitative focus groups provided insights on initial reactions and highlighted either potential interest or barriers toward the concept. A follow-up online quantitative survey provided substantiated data on attitudes toward the ...
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/ Qualitative, Quantitative

Quantitative In-Person Network Speed Performance Study

This hands-on study measured satisfaction level and price sensitivity to network speed performance on mobile devices. A series of hands-on evaluations and completion of a survey, followed by moderator led discussions, led to valuable insights on awareness and preference for network speeds. Through analysis of both the qualitative insights and ...
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/ Quantitative

Qualitative Focus Group Online Shopping Study

This qualitative study focused on the key drivers for why consumers choose to browse and shop either online or in a traditional, brick and mortar store for specific technology-related products and services. With the goal of increasing online shopping for both products and services, a series of focus groups were ...
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/ Qualitative

Prepaid Market Device Preference Study

In the rapidly changing marketplace for prepaid cell phones, Market in View performed a study to provide insights into the current market, forecast future market conditions, and identify the ideal portfolio for this market. Through both van Westendorp and TURF (Total Unduplicated Reach and Frequency) analyses, the most attractive plans ...
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/ Quantitative

Qualitative Home Security Solution Study

This qualitative study involved both security professionals and consumers with professionally-monitored home security systems in their home. Input from both groups was collected to gain insights on consumer perceptions and expectations, determine security system improvements, and provide guidance to the roadmap for developing future home security systems to meet the ...
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/ Qualitative

Tablet Operating System Market Study

This mobile computing marketplace study assessed the interest of expanding the use of a current OS system onto a tablet computer device. To provide guidance in the development of this device, Market in View analyzed purchase considerations including price point, processor options, and brand preferences. By identifying and analyzing consumer ...
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/ Quantitative

Three Phase University Admissions Qualitative and Quantitative Study

Market in View performed a multi-phase study for a prestigious private university among almost 1700 students, parents and high school guidance counselors to better understand the effectiveness of admissions communications, allowing the client to optimize marketing collateral to increase appeal among students and parents, as well as counselors. service: Quantitative, ...
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/ Qualitative, Quantitative

Quantitative In-Person Device Evaluation Study

Market in View conducted a form factor and design study with 125 in-person evaluations over two days. This hands-on evaluation identified preference across different models along with purchase intent. Since a diverse geographic and demographic distribution was required, Market in View sought out a central location that could satisfy all ...
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/ Quantitative

Two Phase Quantitative Gaming Satisfaction and Future Purchase Intent Study

Market in View performed an online quantitative survey with users of a first of its kind, connected, hand-held gaming device to better understand purchase process, satisfaction, value perceptions and future intent with regard to the device and the monthly data plan subscriptions. Within these early adopters, a second phase focused ...
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/ Quantitative

Product Features Trade-off Study

This hands-on assessment measured the appeal and purchase interest of five product models. The prototype models varied in size, weight and battery life. Through a series of trade-off and TURF (Total Unduplicated Reach and Frequency) analyses, the ideal portfolio of products was identified. A recommendation was made that would cover ...
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/ Quantitative

Quantitative Tablet Computer Study

This quantitative, online study surveyed 1300 tablet owners regarding a recently launched, highly anticipated tablet computer. This study evaluated key device metrics, purchase experience, and customer perceptions concerning the tablet’s performance, the service provider and the cellular data network performance. service: Quantitative completion date: April 2012 the approach: Shortly after ...
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/ Quantitative

Buffet Diners Satisfaction Study

This on-site, intercept study focused on the diner’s awareness and perceptions of a new buffet station available in 11 of the restaurant’s locations in various geographic markets. By assessing the success of this new station in multiple test markets, decisions on further implementation in additional markets could be made based ...
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/ Quantitative

Quantitative Brand Tracking

Market in View has conducted multiple waves of brand tracking for an industry leading Quick Serve Treat restaurant. Through this research, awareness, brand perceptions, competitor analysis and purchase drivers were studied across geographies and used to guide company marketing efforts as well as expansion efforts. service: Quantitative completion date: December ...
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Quantitative Purchase Tracking Study

Market in View has fielded this online tracking study for over 5 years interviewing over 2000 customers each week post purchase of a new product. Purchase experience, purchase drivers, key product metrics and consumer profiling are all key deliverables. service: Quantitative completion date: December 2011 the approach: Using client-provided buyers ...
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/ Quantitative

Senior-Targeted “Convenience” Feature Quantitative Study

Market in View conducted an online quantitative study to evaluate the awareness, usage and appeal of a “convenience” feature among users of two senior targeted cell phone devices. This study helped understand the value of this feature, whether it was a purchase driver and how it may impact future cell ...
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/ Quantitative

Quantitative In-Person Network Perception Study

Market in View fielded this in-person, data network evaluation study among over 170 tech-savvy business and consumer respondents within a one week period. This study measured awareness and perception of various levels of data network speeds as well as key attribute ratings of potential network features with the use of ...
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/ Quantitative

Quantitative In-Person Device Evaluation and Marketplace Simulation Study

Market in View fielded this one of a kind in-person, hands-on device evaluation study among 300 respondents in two days. This study measured purchase intent of approximately ten tablets and determined the optimal set of devices to be offered in a market portfolio. This intense fast-paced study honed in on ...
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/ Quantitative

Technology Tips Focus Group Study

Market in View conducted a series of five focus groups to evaluate and optimize “quick tips” for new Smartphone users. This study helped prioritize the type of content most valuable to these recently upgraded consumers as well as created standard guidelines for the most non-invasive frequency and duration for sending ...
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/ Qualitative

Multi-media Tracking Study

This is an ongoing study with 3 waves per year with over 1300 completes each year among multi-media product users. service: Quantitative completion date: January 2011 the approach: This is an ongoing study with 3 waves per year with over 1300 completes each year among multi-media product users. It is ...
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/ Quantitative

Customer Advisory Panel

A tool has been created that allows real-time access to a panel of over 2000 customers. A background survey was launched to allow profiling a group of customers. These customers receive regular surveys on various products/services with incentives on a monthly basis. service: Quantitative completion date: January 2011 the approach: ...
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/ Quantitative

Continuous youth market trend tracking study

Market in View’s nationwide ongoing tracker of youth mobile device usage and behavior monitors and identifies trends in the dynamic youth market. A customized online portal, designed for all management levels, furnishes clients with 24/7 access to tracker data, making complex trending and charting as easy as two clicks. service: ...
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/ Quantitative

Ongoing Service Marketing Effectiveness Quantitative Study

Market in View performs an ongoing tracking study among over 3000 consumers on a monthly basis, reported on a quarterly basis to compare metrics across the four phases of a product life cycle, allowing the client to stay abreast of marketing campaign effects on loyalty, retention and attrition. service: Quantitative ...
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/ Quantitative

Hands-On Quantitative Prototype Device Evaluation Study

Market in View launched this periodic tracking study to gauge consumer reaction to a range of pre-commercial, prototype-stage devices. Confidential, moderator-assisted interviews and surveys yielded information critical to device selection, development and future commercialization plans. service: Quantitative completion date: September 2010 the approach: Groups of consumers completed a computer-based survey ...
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Multi-category positioning statement development

This two-phase study determined a group of unique “best” statements for each of four new product categories. Iterative focus groups worked to improve positioning and benefit statements for each of the categories, and top statements were then evaluated through highly secure, quantitative in-person interviews. service: Quantitative completion date: February 2010 ...
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National and Regional Youth Market Share

By utilizing an online survey, we have been able to reach over 10,000 youth in a short period of time, and determine performance vs. competition, as well as study the performance of over 30 Sales Regions and track the changes over a period of more than 2 years. service: Quantitative ...
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Hispanic Youth Trend Analysis

By conducting online quantitative surveys in English and Spanish, we were able to analyze and compare Hispanic youth vs. the rest of the youth population in the U.S. for market penetration, market share, preferences, and usage, and to track the market and profile changes over a period of two years ...
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Business User Market Trial

Market in View worked with over 30 various sized businesses to conduct a hands-on user trial of a multi-user over a four-week period, in order to generate real-world user feedback prior to commercial launch. service: Quantitative, Qualitative completion date: January 2010 the approach: Over 30 businesses in various markets installed ...
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/ Qualitative, Quantitative

Quantitative Multi-Cultural Marketing Positioning Study

This online study analyzed various product marketing/advertising concept statements and determined which resonated most effectively with niche consumer segments in order to direct future marketing efforts. Consumers who met criteria for volume of calls to three specific international regions evaluated concepts and identified key interest drivers for each. service: Quantitative ...
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Consumer Product Customer Tracking Study

Market in View performs a quarterly tracking study to measure customer attitudes about different mobile devices following their commercial launch. This ongoing project began in late 2008 and provides a robust database of device comparisons. service: Quantitative completion date: January 2010 the approach: Approximately 4,500 prescreened and reconfirmed owners of ...
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Seniors and mobile technology study

Market in View led focus group sessions with senior consumers in order to understand this valuable segment’s perceptions about mobile technology and to identify the marketing strategies that best resonate with this group. service: Qualitative completion date: January 2010 the approach: A small base of communications decision makers between ages ...
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Consumer and business driving safety concept study

In this study, Market in View recruited consumers and business decision makers to evaluate a new transportation safety concept for mobile devices that would permit disabling of specific features while driving. service: Quantitative completion date: December 2009 the approach: Over 500 respondents participated in an online concept study, of which ...
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Multi-cultural mobile application concept study

This study examined consumer reaction to a proposed application for mobile devices, and additionally sought to understand current behaviors and habits among specific cultural segments in a highly competitive market. The findings of this study supported recommendations to the client, which contributed to a 13 percent increase in its stock ...
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Location-based services customer satisfaction study

This study measured the appeal of a subscription-based service for tracking mobile devices. The project examined key metrics of the service, determined the overall best visual representation of tracked areas for the user interface, and quantified the dynamic between service accuracy and satisfaction. service: Quantitative completion date: July 2009 the ...
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International packaging preference study

In this concept study for an international client, Market in View initially determined the best shapewear package design among client company alternatives, and subsequently measured consumer reaction to a retail shelf lineup that included this preferred design as well as packages of competing brands. service: Quantitative completion date: April 2009 ...
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Online, chat-based focus groups among low incidence consumers

Market in View’s targeted online discussion groups gathered input from technologically savvy participants to help its client understand drivers for consumer migration from one multi-functional communication device to another. service: Qualitative completion date: February 2009 the approach: To reach this low incidence group, Market in View sent branded email invitations ...
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Mobile computing hands-on user trial

In this research project involving a collaboration of three leading companies in the IT and telecommunications sectors, Market in View assessed the appeal and potential market success of two unique devices within the new category of ultra-mobile personal computing. This project encompassed a full concept testing phase, as well as ...
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/ Market Trial, Quantitative

Durable device concept testing

This study evaluates the consumer appeal of a new durable device concept with potential application to five different body types, including an exhaustive analysis of key metrics. The study also draws from a significant sampling of owners of an existing rugged device model to pinpoint the most important features of ...
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Prepaid drivers among young adults

Focus groups examined drivers for young adults’ use of a non-contractual, per-use service, including current life stage, likes/dislikes of service, understanding of available service options and future usage intent. The meetings also gauged participants’ reactions to current advertising for this segment, proposed concepts and reasons to believe (RTBs). service: Qualitative ...
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Concept name ranking analysis

In this follow up to a 2007 study, Market in View gathered and analyzed consumer feedback on various media management concept naming options to determine the descriptive name preferred overall as well as among various target demographic groups. service: Quantitative completion date: August 2008 the approach: Over 1,300 prescreened participants ...
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LBS concept interest

This study focused on understanding the consumer appeal of several location-based service (LBS) concepts, in order to support salient recommendations for further development. The research gauged appeal and predicted usage/willingness to pay across three different billing structures, as well as identifying the best concepts of those tested and offering a ...
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Shapewear packaging design preferences

The objective of this study was to assess new packaging design alternatives for a specific brand of shapewear products in order to determine the preferred design, and to then understand how the initial design selection performs against other brands’ packaging in a competitive retail lineup. service: Quantitative completion date: June ...
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Comparative analysis of bundle positioning statements

This study evaluated an array of positioning statements used to describe and advertise two different telecommunications bundle offerings. A detailed analysis of the findings revealed the most favorable statement, as well as clarifying the appeal, importance and relevance of all statements and bundles, and attitudes about the client company’s services ...
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Home security consumer concept testing

This large-scale study assesses the reactions of over 10,000 consumers to five different home security concept descriptions and determines purchase intent for each, as well as identifying key drivers for home security purchases and net potential market share. service: Quantitative completion date: April 2008 the approach: Participants were invited to ...
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Video sharing churn study

This study provided a detailed understanding of former users’ initial and ongoing perceptions of a cell phone-based video share service, and analyzed their reasons for discontinuing its use. The series of interviews also examined changes in the service that would have prevented turnover and improvements that would encourage churners to ...
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/ Qualitative

Music services and bundles study

This goal of this survey was to determine interest in, and intent to purchase, music features. The survey gauged participants’ interest in individual music services as well as interest and purchase intent of a customizable music bundle concept. Survey responses also provided comprehensive profiles of purchase intenders. service: Quantitative completion ...
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Naming validation survey

The purpose of this study was to evaluate several descriptive name options for a service that would allow users to share, store or easily transfer to different locations their photo or video files. The survey also gauged customer reaction to a new concept description, and whether the new text would ...
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Impact and appeal of new mobile storefront

This survey gathered customer feedback about a recently launched commercial storefront for mobile phones. Users’ reports of shopping and downloading experiences were analyzed to measure awareness of the new interface, as well as its appeal and impact on purchase behavior as compared to the prior storefront. service: Qualitative completion date: ...
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/ Qualitative

Purchase drivers for integrated hand-held device

This study consisted of focus group discussions with users of a highly anticipated hand-held device that integrates mobile phone service with access to HTML Internet and music capabilities as well as e-mail, calendar and contact functionality. The primary goal of the study was to understand key purchase drivers for the ...
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VR service study

This compact trial examined the likes and dislikes of a video ringtone service that allows Internet-enabled mobile phones to identify callers with personalized video clips rather than traditional ringtones. The survey determined expectations, measured ease of use and satisfaction/likelihood to purchase, tracked usage and appeal over time, and identified actionable ...
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/ Qualitative

Search tool placement and brand preference study

This survey sought key reasons for using search tools on mobile phones, as well as to identify the optimal placement of search boxes on the mobile home page. The study measured users’ satisfaction with current branded and non-branded search engines, and included a detailed comparison of search habits on both ...
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Impact analysis of club text messages

This study was conducted as a two-part survey of 80 trial users of a mobile-phone based club savings program in order to determine the effectiveness of the service’s text messages in helping participants achieve optimal use. The survey provided insight into users’ purchase behavior, and clarified potential program improvements as ...
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/ Market Trial, Qualitative

Navigator naming

The primary objective of this study was to determine differences in purchase rates of two types of navigation services, also known as location-based services (LBS), available for customers’ cell phones. The study also sought to measure pricing for each of the navigator options, to assess general reasons for disinterest in ...
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Comparison of ringtone purchase applications

This survey evaluated customers’ shopping and downloading experiences with three recently launched ringtone purchase applications, and compared these with an existing, widely used application. The goal was to understand how each of the new applications’ ease of use and other attributes impacted users’ purchase behavior, as well as the likelihood ...
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/ Qualitative

Ringtone pricing and revenue potential study

This quantitative survey provided a detailed understanding of mobile phone users’ sensitivity to ring tone pricing across various price points, as well as the specific factors that influence purchase decisions and how these differ according to demographic segment and participant telecommunication behavior. In addition, the study produced clear, solid data ...
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Wireless information application study

The purpose of this user trial was to support the planned commercial launch of a new Java application that permits wireless, real-time access to high-interest content on users’ mobile phones. The survey evaluated the application and provided feedback about specific likes and dislikes, as well as a detailed critique of ...
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Cross-functional earphone survey

This survey was conducted to determine market appeal of a proposed accessory that would allow the use of a standard music headset or earphones with an mp3-enabled phone, while also functioning as a portable hands-free device for voice calls. service: Quantitative completion date: April 2007 the approach: A company-branded e-mail ...
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Video ringtones purchase intent overview

The key objective of this study was to determine customer interest in the concept and purchase of video ringtones, a service that allows callers to identify themselves by ringing friends’ phones with personalized videos of their choice. The study also analyzed price sensitivity/purchase intent at two proposed price points, and ...
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Awareness and utilization of local VA resources

The primary objective of this study was to collect demographic data on veterans living in a given county in order to understand their profiles and personal capabilities. Further, the study sought to measure veterans’ awareness of local Veterans Administration (VA) facilities, the degree to which veterans utilize available VA benefits ...
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/ Qualitative

Premium Content In Depth Interviews

This qualitative study was conducted as in-depth phone interviews among previous premium content subscribers to determine reasons for discontinuing the service. service: Qualitative completion date: November 2006 the approach: This qualitative study was conducted as in-depth phone interviews among previous premium content subscribers to determine reasons for discontinuing the service ...
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Video Service Tracking Study

This study served as a benchmark and tracking study for a cutting-edge premium video content service among early adopters. service: Quantitative completion date: July 2006 the approach: This study served as a benchmark and tracking study for a cutting-edge premium video content service among early adopters. An online quantitative study ...
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Mobile Merchant Study

This study was an online business-to-business study among over 1200 Financial Decision Makers at small and medium sized businesses. service: Quantitative completion date: July 2006 the approach: This study was an online business-to-business study among over 1200 Financial Decision Makers at small and medium sized businesses. It analyzed a co-branded ...
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International Roaming Project

By conducting a nationwide online survey of international callers, a premium wireless feature was evaluated. Key usage drivers, feature satisfaction and performance, in-depth user profiles and pricing sensitivity were the key objectives for this effort. service: Quantitative completion date: May 2006 the approach: By conducting a nationwide online survey of ...
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International Long Distance Project

By conducting a nationwide online survey of international callers, a premium wireless feature was evaluated. Key usage drivers, feature satisfaction and performance, in-depth user profiles and pricing sensitivity were the key objectives for this effort. service: Quantitative completion date: May 2006 the approach: By conducting a nationwide online survey of ...
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High Speed Technical Trial

A custom software and PC-based hardware monitoring system was developed to collect real world high speed Internet service information from consumers' homes. service: Technical Trial completion date: March 2006 the approach: A custom software and PC-based hardware monitoring system was developed to collect real world high speed Internet service information ...
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/ Technical Trial

Qualitative and Quantitative User Trial and Analysis

By using online surveys and Focus Groups in 18 markets, performance and quality of a new service were evaluated providing key feedback for readiness to launch. service: Quantitative, Qualitative completion date: December 2005 the approach: A two-phase, multi-market user trial was conducted to assess performance and quality of a new ...
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/ Qualitative, Quantitative

Youth Program Effectiveness

Over 1,000 youth in six key markets participated in an online survey, providing feedback on youth program awareness and the affects on purchasing and usage decisions. In addition, we were able to measure behavior based on awareness and understand peer-to-peer effects of the promotional program. service: Quantitative completion date: December ...
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Purchase Interest & Pricing Evaluation

By conducting an online nationwide survey, a downloadable application for data-devices was evaluated. Using the Van Westendorp pricing methodology, we were able to predict the optimal market price point for the service. In addition, we were able to determine the incidence and profile of user segments that show the highest ...
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Multi-User Usability Assessment

By using heuristic as well as user assessment, usability for a unique multi-media, multi-user product was evaluated providing key feedback for design improvements, next generation considerations, and readiness for launch to executive management. service: Usability Testing completion date: September 2005 the approach: A heuristic analysis was completed on a unique ...
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/ Usability Testing

Business Expansion Analysis

By conducting a National online survey of over 1400 users we were able to analyze and compare user profiles of a data service providing recommendations and areas of opportunity to increase usage and expand the service. service: Quantitative completion date: September 2005 the approach: By conducting an online, nationwide survey, ...
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Product Usability Testing and Qualitative Assessment

By conducting a high-tech in-lab usability test of a new multi-media product and service, we were able to provide consumers with hands-on experience with the product to better understand performance vs. expectations, as well as obtain feedback on service quality, perceived usage, key strengths, and potential barriers of use. service: ...
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Extreme Niche-Market Sizing and Purchase Interest

We developed an economical approach to find and quantitatively survey 3 groups of consumers each sized at less than 1% of total population and determined purchase intent for a targeted product to complete a complex market driven business case. service: Quantitative completion date: May 2005 the approach: Three consumer groups, ...
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Product Market Trial

By working with almost 300 consumers and business employees (quantitative and qualitative), we tested a new high tech product versus competition in a head to head, 3 week in-home use test and were able to determine price sensitivity, as well as key purchase drivers, and priority issues to address before ...
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/ Qualitative, Quantitative