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Market in View capitalizes on its unique combination of market knowledge and technology expertise to identify strategic and actionable business opportunities. Market in View's case studies exemplifies successful, revenue-generating decisions that can drive business growth through primary research, analysis, and actional recommendations.
The following is a list of more recent case studies developed by Market In View. To search a full listing of studies, use the search tool below.
recent case studies
2011...
Senior-Targeted "Convenience" Feature Quantitative Study
Market in View conducted an online quantitative study to evaluate the awareness, usage and appeal of a “convenience” feature among users of two senior targeted cell phone devices. This study helped understand the value of this feature, whether it was a purchase driver and how it may impact future cell phone purchase behavior, specifically migrating to a senior-friendly Smartphone
Quantitative In-Person Network Perception Device Study
Market in View fielded this in-person, hands-on device and data network evaluation study among tech-savvy consumer and business IT decision makers. This study used pre-commercial launch testing to measure awareness and perception of two different data networks as well as key performance ratings of real devices performing various tasks tested on live networks.
Quantitative Device Upgrade Purchase Process Study
Market in View launched this quantitative study among ‘late adopters’ to better understand how and why they decided to upgrade to a Smartphone. This study focused on the emotional and usage purchase drivers to provide feedback into marketing efforts that help guide customers during the decision process to better meet expectations.
Value Proposition Messaging Study
Market in View fielded the quantitative study to compare key diagnostics of eight different value propositions to optimize marketing effectiveness of a value-add feature upgrade. This study also measured appeal and upgrade intent of various billing options to maximize upgrade opportunities.
Quantitative In-Person Network Perception Study
Market in View fielded this in-person, data network evaluation study among over 170 tech-savvy business and consumer respondents within a one week period. This study measured awareness and perception of various levels of data network speeds as well as key attribute ratings of potential network features with the use of unique video simulation technology.
Quantitative In-Person Device Evaluation and Marketplace Simulation Study
Market in View fielded this one of a kind in-person, hands-on device evaluation study among 300 respondents in two days. This study measured purchase intent of approximately ten tablets and determined the optimal set of devices to be offered in a market portfolio. This intense fast-paced study honed in on key decision factors for interest, pricing, messaging and distribution, providing the client an actionable go-to-market strategy.
Technology Tips Focus Group Study
Market in View conducted a series of five focus groups to evaluate and optimize “quick tips” for new Smartphone users. This study helped prioritize the type of content most valuable to these recently upgraded consumers as well as created standard guidelines for the most non-invasive frequency and duration for sending these to customers.
Multi-media Tracking Study
This is an ongoing study with 3 waves per year with over 1300 completes each year among multi-media product users.
Customer Advisory Panel
A tool has been created that allows real-time access to a panel of over 2000 customers. A background survey was launched to allow profiling a group of customers. These customers receive regular surveys on various products/services with incentives on a monthly basis.
Continuous youth market trend tracking study
Market in View’s nationwide ongoing tracker of youth mobile device usage and behavior monitors and identifies trends in the dynamic youth market. A customized online portal, designed for all management levels, furnishes clients with 24/7 access to tracker data, making complex trending and charting as easy as two clicks.
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