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Market in View capitalizes on its unique combination of market knowledge and technology expertise to identify strategic and actionable business opportunities. Market in View's case studies exemplifies successful, revenue-generating decisions that can drive business growth through primary research, analysis, and actional recommendations.
The following is a list of more recent case studies developed by Market In View. To search a full listing of studies, use the search tool below.
recent case studies
2008...
Shapewear packaging design preferences
The objective of this study was to assess new packaging design alternatives for a specific brand of shapewear products in order to determine the preferred design, and to then understand how the initial design selection performs against other brands’ packaging in a competitive retail lineup.
Home security consumer concept testing
This large-scale study assesses the reactions of over 10,000 consumers to five different home security concept descriptions and determines purchase intent for each, as well as identifying key drivers for home security purchases and net potential market share.
2007...
Video sharing churn study
This study provided a detailed understanding of former users’ initial and ongoing perceptions of a cell phone-based video share service, and analyzed their reasons for discontinuing its use. The series of interviews also examined changes in the service that would have prevented turnover and improvements that would encourage churners to reconsider the service. Lastly, the study looked closely at the users’ overall likes and dislikes of the service in order to generate recommendations for future enhancement.
Music services and bundles study
This goal of this survey was to determine interest in, and intent to purchase, music features. The survey gauged participants’ interest in individual music services as well as interest and purchase intent of a customizable music bundle concept. Survey responses also provided comprehensive profiles of purchase intenders.
Naming validation survey
The purpose of this study was to evaluate several descriptive name options for a service that would allow users to share, store or easily transfer to different locations their photo or video files. The survey also gauged customer reaction to a new concept description, and whether the new text would likely result in higher rates of purchase and use of the service.
Impact and appeal of new mobile storefront
This survey gathered customer feedback about a recently launched commercial storefront for mobile phones. Users’ reports of shopping and downloading experiences were analyzed to measure awareness of the new interface, as well as its appeal and impact on purchase behavior as compared to the prior storefront.
Purchase drivers for integrated hand-held device
This study consisted of focus group discussions with users of a highly anticipated hand-held device that integrates mobile phone service with access to HTML Internet and music capabilities as well as e-mail, calendar and contact functionality. The primary goal of the study was to understand key purchase drivers for the device as well as to gain a detailed understanding of purchaser profiles and desires.
VR service study
This compact trial examined the likes and dislikes of a video ringtone service that allows Internet-enabled mobile phones to identify callers with personalized video clips rather than traditional ringtones. The survey determined expectations, measured ease of use and satisfaction/likelihood to purchase, tracked usage and appeal over time, and identified actionable improvements.
Search tool placement and brand preference study
This survey sought key reasons for using search tools on mobile phones, as well as to identify the optimal placement of search boxes on the mobile home page. The study measured users’ satisfaction with current branded and non-branded search engines, and included a detailed comparison of search habits on both mobile and non-mobile platforms. The data clarify the motivators for using specific search engines on both platforms, and showed preferences for specific brands according to factors such as ease of use, quality/accuracy of results obtained, and speed.
Impact analyis of club text messages
This study was conducted as a two-part survey of 80 trial users of a mobile-phone based club savings program in order to determine the effectiveness of the service’s text messages in helping participants achieve optimal use. The survey provided insight into users’ purchase behavior, and clarified potential program improvements as well as overall satisfaction.
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