 |
| case study: Consumer Reaction Market Trial |
In an effort to understand customer reaction to a new wireless service, we conducted telephone interviews of new customers within the first 24-48 hours immediately following activation of the service and then again 2 weeks later after using the service to evaluate and obtain reactions to their overall sales experience and satisfaction with the service.
| service: |
Quantitative
|
| completion date: |
October 2004
|
| the approach: |
Telephone interviews of new customers were conducted within the first 24-48 hours immediately following activation of a wireless service and then again, 2 weeks later, after using the service in an effort to obtain customer reactions to the new service. Customers provided feedback on their overall sales experience and satisfaction with the new service.
|
| the results: |
We obtained customer profiles and customer satisfaction ratings following the activation of a new service, providing useful information regarding sales experience, service activation, and key features to better understand the customer experience and marketing opportunities.
|
|
|
|
