by iona | Sep 1, 2015 | Qualitative
Market in View performed a branding qualitative study with customers of a specific ethnicity in two urban markets. By conducting focus groups in one inner city market where the brand is well perceived, and comparing their experiences to that of a second,...
by iona | Sep 1, 2015 | Qualitative, Quantitative
Market in View collaborated with a multi-disciplinary team within the digital advertising industry to develop a consumer facing program aimed at improving the perception and consumer experience of a brand. Initially, Market in View conducted focus groups, which...
by iona | Jul 1, 2015 | Qualitative, Quantitative
Sales and support channels were studied to understand why many customers are choosing traditional channels versus an online option. Specifically, Market in View studied the customer experience using the customary channels of visiting a retail store or calling customer...
by iona | Mar 1, 2015 | Qualitative
Market in View performed this qualitative Beta Trial with early adopters in the wearable industry to better understand the level of performance expected and received by a wearable device. By surveying a group of users several times over the Beta Trial study period of...
by iona | Jan 1, 2015 | Qualitative
Market in View was challenged with identifying participants for a native language qualitative study. Having successfully identified Hispanic respondents for an initial qualitative study, the client has repeatedly turned to Market in View for our ability to find and...
by iona | Dec 1, 2014 | Qualitative, Quantitative
This two-phased research study evaluated the consumer’s understanding and reaction to new marketing messages being considered for a specific market for the wireless industry. For maximum feedback, separate qualitative focus groups were held for English and Spanish...
