This on-going Business-to-Business (B2B) research study has been expanded over the last four years to better evaluate the performance of the manufacturer, their distributors and how they compare to competitors. By increasing qualitative and quantitative research data to over 66 different markets, Market in View gained insights to contractor value analysis, with advanced analytics across subgroups, to identify overall performance attributes on both the market and national levels.


service: Quantitative
completion date: Ongoing in 2019


the approach: Adjusting to the needs of the B2B respondents, a combination of online and telephone interviews was executed.
the results: Market in View established actionable insights for both the manufacturer and the distributors. Results include overall satisfaction perceptions as well as key metrics regarding technical support, product quality, sales representative relationship, delivery, quoting, ordering, and pricing. Performance and areas of improvement are tracked over time. With distributor reports published throughout the year and an annual combined national report reflecting cumulative years of data and 94 manufacturer distributor reports, the client has a complete marketplace view of their performance to drive business improvement efforts.