Consumer and business driving safety concept study

In this study, Market in View recruited consumers and business decision makers to evaluate a new transportation safety concept for mobile devices that would permit disabling of specific features while driving. service: Quantitative completion date: December 2009 the...

Multi-cultural mobile application concept study

This study examined consumer reaction to a proposed application for mobile devices, and additionally sought to understand current behaviors and habits among specific cultural segments in a highly competitive market. The findings of this study supported recommendations...

Location-based services customer satisfaction study

This study measured the appeal of a subscription-based service for tracking mobile devices. The project examined key metrics of the service, determined the overall best visual representation of tracked areas for the user interface, and quantified the dynamic between...

International packaging preference study

In this concept study for an international client, Market in View initially determined the best shapewear package design among client company alternatives, and subsequently measured consumer reaction to a retail shelf lineup that included this preferred design as well...