by iona | Jul 1, 2015 | Qualitative, Quantitative
Sales and support channels were studied to understand why many customers are choosing traditional channels versus an online option. Specifically, Market in View studied the customer experience using the customary channels of visiting a retail store or calling customer...
by iona | Jun 1, 2015 | Quantitative
Market in View performed an online Quantitative study to determine the marketing message that would best position a new service offering in the wireless industry. After identifying the most appealing positioning statement and description for the service, interest...
by iona | Jun 1, 2015 | Quantitative
Market in View investigated the reasons why customers did or did not use a specific application available for transferring content between devices. An understanding of the user experience was gained by analyzing consumer decisions to use or not use the application as...
by iona | May 1, 2015 | Quantitative
Market in View is in the third year of conducting this nationwide monthly tracking study which focuses on reasons prompting customers to opt-in to or opt-out of service with a specific vendor. By measuring the frequency of customers changing vendors and monitoring the...
by iona | May 1, 2015 | Quantitative
This on-going quantitative, online study compares consumers, who recently participated in an optional program during the purchase process of a product, with a control group of respondents who did not participate. For the second year of this tracking study, Market in...