Consumer Advisory Panel Quantitative Study

This quantitative research study of a Consumer Advisory Panel is conducted monthly to evaluate various aspects of a service and how customers use an application available with the service. By tracking and analyzing the customer experience with the service and app,...

Qualitative Study of a Prototype Application

Market in View performed this qualitative study during the product development cycle for an app nearing launch. By conducting focus groups with customers exhibiting various levels of app use, insights were gained on the expectations and value of apps across different...