Food Industry Recruit and Interviews

Market in View successfully recruited study participants for a food industry client. Several shop-a-longs and in-home interviews were conducted in one of the major US markets. Participants were initially screened online and requalified via phone interviews. To insure...

Qualitative Purchase Barrier Study

Market in View performed a branding qualitative study with customers of a specific ethnicity in two urban markets. By conducting focus groups in one inner city market where the brand is well perceived, and comparing their experiences to that of a second,...