the company

Market in View is a consultancy company capitalizing on the unique combination of market knowledge and technology expertise to identify strategic and actionable business opportunities.  With both a market and technology focus, Market in View works to ensure successful, revenue-generating decisions for driving business growth.

By understanding the relationships between market and industry trends, consumer needs, and technology enablers, Market in View identifies real key target segments and how to reach them, thus providing a distinct competitive advantage for our clients.

Market in View was founded in August 2003 by Elisabeth Gibbons and William Gast and is based near Raleigh and the Research Triangle in North Carolina.

Each year, Market in View conducts an average of 175 projects with over 700,000 participants.

areas of expertise

  1. Product Development
    Client-side experience in the development and launch of over 50 commercial products and services - high tech and consumer

  2. Technical, Management, and Research Experience
    Breadth of experience to fully understand our clients needs

  3. In-depth US consumer market knowledge
    Over 18 years of detailed tracking of the US consumers

  4. Global Experience
    Experience in over 20 countries worldwide, in APAC (Australia, New Zealand, China, Japan, S. Korea, India), EMEA, NAM, LAM

  5. Hands-on Execution
    Detailed involvement start to finish - client support, planning, design, programming, analysis, reporting, recommendations, presentation

  6. Strategic Planning
    Broad experience in technology, business, and product planning areas of expertise

  7. Creativity
    Track record of excelling on the most unique projects - project design, cost and schedule constraints, niche markets, aggressive timelines


  1. Wireline and Wireless Telecom (Carriers and Equipment Mfgs.)
  2. Consumer Electronics
  3. Content and Media
  4. Healthcare / Beauty Care
  5. Financial Services
  6. Industrial Products
  7. Transportation
  8. Pet Supplies


®Market In View. 2017.