This annual research study, to be continued in 2018 as well, was expanded in its second year to better evaluate the performance of the manufacturer, their distributors and how they compare to competitors over time. By increasing qualitative and quantitative research data to over 40 different markets, Market in View gained insights to contractor value analysis, with advanced analytics across subgroups, to identify overall performance attributes on both the market-specific level and the national level.


service: Quantitative
completion date: April 2017


the approach: To best serve the needs of the Business-to-Business (B2B) respondents, both online and telephone interviews were executed.
the results: Market in View established actionable insights from both the manufacturer and the contractors. Results include overall satisfaction perceptions as well as key metrics regarding technical support, product quality, sales representative relationship, delivery, quoting, ordering, and pricing. Performance and areas of improvement are tracked over time.