By conducting online quantitative surveys in English and Spanish, we were able to analyze and compare Hispanic youth vs. the rest of the youth population in the U.S. for market penetration, market share, preferences, and usage, and to track the market and profile changes over a period of two years. This study is ongoing and continues to provide insights into behaviors and trends.
|completion date:||January 2010|
|the approach:||An online quantitative study was conducted in English and Spanish to measure and compare the Hispanic youth population vs. the rest of the U.S. youth population for market penetration, market share, and preferences.|
|the results:||Hispanic Youth market trends were identified and compared to the rest of the youth population in the U.S. Recommendations were made to increase Hispanic youth customer base and key areas of marketing emphasis and opportunity were determined. In addition, Hispanic youth profile changes were identified over a 24 month period.|