Market in View successfully recruited Hispanic participants for in-depth, one-on-one telephone interviews for the financial industry. All contact was in-language. Individuals were screened online with a follow-up telephone interview to further vet potential candidates. Recruiting requirements included specific financial habits, including use of a prepaid debit card. The individuals needed for this quick turn project were carefully identified and the in-depth telephone interviews provided the desired insight for the client.

service: Qualitative
completion date: September 2016

the approach: The target requirements for this recruit were specific to the Hispanic market. Market in View used a variety of traditional and creative methodologies to recruit the needed participants for these in-depth interviews which took place over the phone and exclusively in Spanish.
the results: Although certain segments of this target market seemed elusive at first, Market in View was able to identify and recruit the Hispanic participants needed to provide clear insight for the client and their resulting marketing efforts.