By utilizing an online survey, we have been able to reach over 10,000 youth in a short period of time, and determine performance vs. competition, as well as study the performance of over 30 Sales Regions and track the changes over a period of more than 2 years.

service: Quantitative
completion date: January 2010

the approach: An on-line quantitative study was conducted to measure and track the youth market share and perceptions over the course of two years. Over 10,000 youth nationwide participated in the survey.
the results: Analysis was conducted on the total market, as well as 30 sales regions to compare performance vs. competition. Market trends were identified and recommendations made to increase youth customer base. Additionally, key areas of marketing emphasis and opportunity were determined.