Market in View conducts this nationwide online quantitative tracking study with over 15,000 respondents monthly. By focusing on subscribers to 12 services and by measuring performance satisfaction and opinion of the services, valuable insights are gained on current perceptions and willingness to recommend the services.
|completion date:||January 2014|
|the approach:||Market in View conducts online surveying of service subscribers from a customer provided data base. In-depth analysis highlights trends among a multitude of subgroup segments, including service tenure, level of service usage and user demographics.|
|the results:||By tracking each service individually for performance and opinion, insights are gained across various subgroups. Monthly fielding and analysis allows for a data driven response for the services marketplace, enabling the provider to swiftly address areas of concern for their customers to drive an increase in consumer satisfaction and recommendation.|