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Experienced in broadcast radio and television, bio-medical research, and consumer electronics, Market in View can work with companies from initial concept and sell-in to technical customer acceptance and
marketing activities.
Market in View provides primary research, analysis, and actionable recommendations for companies regarding their products, services, processes, and competition.
methodologies and tools
- Quantitative
On-line, telephone, anywhere intercept
- Qualitative
One on one, focus group, intercepts, telephone
- Market Trial
Small and large scale, advanced products and services
- Usability Testing
Heuristic and user assessment of products and services
- Advanced Analyses
Market segmentation, conjoint, choice
- Concept Communication
Text, graphics, interactive multimedia, video, story boards
- Reporting
Tailored presentations (researchers to technical teams to executive management), reports, video / audio, data files, market simulators, interactive reports, web-based reporting
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