Market in View collaborated with a multi-disciplinary team within the digital advertising industry to develop a consumer facing program aimed at improving the perception and consumer experience of a brand. Initially, Market in View conducted focus groups, which enabled the team to gain insights on functional and emotional drivers for consumers as well as drive development of an early hypothesis for the program design. Customer-friendly language was identified for use in a subsequent quantitative study. An online national survey identified the benefits most likely to resonate with consumers. Market in View identified service benefits to drive satisfaction, retention, and appreciation.
|completion date:||September 2015