Market in View has fielded this online tracking study for over 5 years interviewing over 2000 customers each week post purchase of a new product. Purchase experience, purchase drivers, key product metrics and consumer profiling are all key deliverables.
|completion date:||December 2011|
|the approach:||Using client-provided buyers lists, including contact information and other personal information (all handled in a secure manner), Market in View emails survey invitations to a randomly selected sub-set of buyers within one week of purchase every week. The online survey has been designed to be “mobile friendly”, allowing for easy completion on smartphones and thus increased cooperation rates. Additionally, the weekly reporting utilizes a semi-automated approach to provide the best of timely results and careful analysis. This overall approach provides both high quality and timely data for review and response.|
|the results:||Fully analyzed report is available only 10 days after launch each week. Quick-turn reporting plus working with customers shortly after purchase, potential issues have been quickly identified and investigations / corrective actions kicked-off. And with the extremely large data set (over 700,000 interviews to date), annual cyclic trends as well as multi-year changes in the market have been identified to better aid in planning.|