This large quantitative study focused on identifying the awareness and interest of homeowners in three states concerning solar energy and its use in residential settings.
|completion date:||January 2015|
|the approach:||Market in View conducted an online survey of homeowners in multiple states to identify their current use of solar energy and general awareness of the residential solar panel industry. By interviewing a large number of respondents, with emphasis on a specific demographic subgroup, valuable information for this industry was gained.|
|the results:||Market in View delivered an understanding of the current marketplace and homeowner’s current use and intentions for future installation of residential solar panels. Awareness of the benefits of solar panels on individual homes was uncovered, providing a base line for the client as they move forward in the energy industry.|