Market in View performed this qualitative Beta Trial with early adopters in the wearable industry to better understand the level of performance expected and received by a wearable device. By surveying a group of users several times over the Beta Trial study period of the device, their experiences identified key likes and dislikes and provided recommendations for improvements essential to client understanding for adapting the product cycle plan.
|completion date:||March 2015|
|the approach:||Market in View was provided with a niche group of consumers to participate in the Beta Testing and followed their initial use with the wearable device for two months. Insights were gained on daily usage, length of time participants interacted with their wearable, problems/issues they were experiencing, and other user expectations and experiences.|
|the results:||Market in View’s research and analysis revealed a number of issues and expectations with the wearable device. Recommendations for revising the marketplace strategy and delay of the retail launch were presented. The client embraced Market in View’s research and recommendations and revised their product plans accordingly.|