Medical Services Qualitative FGD

This research study evaluated the consumer’s initial reaction and interest level for a new business model being developed for the Healthcare industry. Qualitative focus groups, comprised of specific target demographics, provided insights on their level of satisfaction...

Conjoint Device Selection Study

This Conjoint study revealed the device price and attribute preferences for those considering the purchase of a new device and service plan in the next six months. By understanding the decision drivers and analyzing the multiple combinations of possible device and...

Quantitative Study on the Value of a Printed Magazine

This online research study was conducted to understand customers’ perceptions of a printed magazine. Market in View was challenged with determining the impact the periodical has on customer’s opinion of the company which publishes the magazine, understanding the level...