Product Features Trade-off Study

This hands-on assessment measured the appeal and purchase interest of five product models. The prototype models varied in size, weight and battery life. Through a series of trade-off and TURF (Total Unduplicated Reach and Frequency) analyses, the ideal portfolio of...

Quantitative Tablet Computer Study

This quantitative, online study surveyed 1300 tablet owners regarding a recently launched, highly anticipated tablet computer. This study evaluated key device metrics, purchase experience, and customer perceptions concerning the tablet’s performance, the service...