by iona | Jul 1, 2008 | Quantitative
This study focused on understanding the consumer appeal of several location-based service (LBS) concepts, in order to support salient recommendations for further development. The research gauged appeal and predicted usage/willingness to pay across three different...
by iona | Jun 1, 2008 | Quantitative
The objective of this study was to assess new packaging design alternatives for a specific brand of shapewear products in order to determine the preferred design, and to then understand how the initial design selection performs against other brands’ packaging in a...
by iona | May 1, 2008 | Quantitative
This study evaluated an array of positioning statements used to describe and advertise two different telecommunications bundle offerings. A detailed analysis of the findings revealed the most favorable statement, as well as clarifying the appeal, importance and...
by iona | Apr 1, 2008 | Quantitative
This large-scale study assesses the reactions of over 10,000 consumers to five different home security concept descriptions and determines purchase intent for each, as well as identifying key drivers for home security purchases and net potential market share. service:...
by iona | Dec 1, 2007 | Qualitative
This study provided a detailed understanding of former users’ initial and ongoing perceptions of a cell phone-based video share service, and analyzed their reasons for discontinuing its use. The series of interviews also examined changes in the service that would have...
