Music services and bundles study

by | Nov 1, 2007 | Quantitative

This goal of this survey was to determine interest in, and intent to purchase, music features. The survey gauged participants’ interest in individual music services as well as interest and purchase intent of a customizable music bundle concept. Survey responses also...

Naming validation survey

by | Sep 1, 2007 | Quantitative

The purpose of this study was to evaluate several descriptive name options for a service that would allow users to share, store or easily transfer to different locations their photo or video files. The survey also gauged customer reaction to a new concept description,...

Impact and appeal of new mobile storefront

by | Sep 1, 2007 | Qualitative

This survey gathered customer feedback about a recently launched commercial storefront for mobile phones. Users’ reports of shopping and downloading experiences were analyzed to measure awareness of the new interface, as well as its appeal and impact on purchase...

Purchase drivers for integrated hand-held device

by | Aug 1, 2007 | Qualitative

This study consisted of focus group discussions with users of a highly anticipated hand-held device that integrates mobile phone service with access to HTML Internet and music capabilities as well as e-mail, calendar and contact functionality. The primary goal of the...

VR service study

by | Aug 1, 2007 | Qualitative

This compact trial examined the likes and dislikes of a video ringtone service that allows Internet-enabled mobile phones to identify callers with personalized video clips rather than traditional ringtones. The survey determined expectations, measured ease of use and...