by iona | May 1, 2007 | Qualitative, Usability Testing
The purpose of this user trial was to support the planned commercial launch of a new Java application that permits wireless, real-time access to high-interest content on users’ mobile phones. The survey evaluated the application and provided feedback about specific...
by iona | Apr 1, 2007 | Quantitative
This survey was conducted to determine market appeal of a proposed accessory that would allow the use of a standard music headset or earphones with an mp3-enabled phone, while also functioning as a portable hands-free device for voice calls. service: Quantitative...
by iona | Mar 1, 2007 | Quantitative
The key objective of this study was to determine customer interest in the concept and purchase of video ringtones, a service that allows callers to identify themselves by ringing friends’ phones with personalized videos of their choice. The study also analyzed price...
by iona | Jan 1, 2007 | Qualitative
The primary objective of this study was to collect demographic data on veterans living in a given county in order to understand their profiles and personal capabilities. Further, the study sought to measure veterans’ awareness of local Veterans Administration (VA)...
by iona | Nov 1, 2006 | Qualitative
This qualitative study was conducted as in-depth phone interviews among previous premium content subscribers to determine reasons for discontinuing the service. service: Qualitative completion date: November 2006 the approach: This qualitative study was conducted as...
