by iona | Aug 1, 2016 | Qualitative
Market in View is in the sixth year of qualitative recruiting for a food industry client to identify reasons which prompt consumers to purchase a specific convenience food and explore the nuances of why consumers select particular brands. By implementing a wide...
by iona | Jul 1, 2016 | Qualitative
Market in View successfully recruited individuals to participate in a study for the outdoor footwear industry. Six in-home friendship groups and four shop-along groups were conducted in two markets. Individuals were screened to identify those who embodied the...
by iona | May 1, 2016 | Qualitative, Quantitative
Market in View utilized three different research methodologies among multiple user segments to gain insights on market response to a recently launched mobile device. This research study used both quantitative and qualitative approaches to evaluate consumer reasons for...
by iona | Apr 1, 2016 | Qualitative
This qualitative study focused on understanding the experience of customers who had solar panels installed in their home by a company which partnered with their existing service provider. Insights gained detailed customers’ thoughts and experiences regarding sales,...
by iona | Mar 1, 2016 | Qualitative
Market in View successfully recruited study participants for a food industry client. Several shop-a-longs and in-home interviews were conducted in one of the major US markets. Participants were initially screened online and requalified via phone interviews. To insure...
by iona | Oct 1, 2015 | Qualitative, Quantitative
This quantitative, online study evaluated the effectiveness of a broadcast persona on consumer awareness, use and satisfaction of an online service application. By analyzing the consumer’s initial awareness and usage of the online service app, as well as evaluating...
