by iona | Dec 1, 2007 | Qualitative
This study provided a detailed understanding of former users’ initial and ongoing perceptions of a cell phone-based video share service, and analyzed their reasons for discontinuing its use. The series of interviews also examined changes in the service that would have...
by iona | Nov 1, 2007 | Quantitative
This goal of this survey was to determine interest in, and intent to purchase, music features. The survey gauged participants’ interest in individual music services as well as interest and purchase intent of a customizable music bundle concept. Survey responses also...
by iona | Sep 1, 2007 | Quantitative
The purpose of this study was to evaluate several descriptive name options for a service that would allow users to share, store or easily transfer to different locations their photo or video files. The survey also gauged customer reaction to a new concept description,...
by iona | Sep 1, 2007 | Qualitative
This survey gathered customer feedback about a recently launched commercial storefront for mobile phones. Users’ reports of shopping and downloading experiences were analyzed to measure awareness of the new interface, as well as its appeal and impact on purchase...
by iona | Aug 1, 2007 | Qualitative
This study consisted of focus group discussions with users of a highly anticipated hand-held device that integrates mobile phone service with access to HTML Internet and music capabilities as well as e-mail, calendar and contact functionality. The primary goal of the...
