by iona | May 1, 2007 | Quantitative
This quantitative survey provided a detailed understanding of mobile phone users’ sensitivity to ring tone pricing across various price points, as well as the specific factors that influence purchase decisions and how these differ according to demographic segment and...
by iona | May 1, 2007 | Qualitative, Usability Testing
The purpose of this user trial was to support the planned commercial launch of a new Java application that permits wireless, real-time access to high-interest content on users’ mobile phones. The survey evaluated the application and provided feedback about specific...
by iona | Apr 1, 2007 | Quantitative
This survey was conducted to determine market appeal of a proposed accessory that would allow the use of a standard music headset or earphones with an mp3-enabled phone, while also functioning as a portable hands-free device for voice calls. service: Quantitative...
by iona | Mar 1, 2007 | Quantitative
The key objective of this study was to determine customer interest in the concept and purchase of video ringtones, a service that allows callers to identify themselves by ringing friends’ phones with personalized videos of their choice. The study also analyzed price...
