Conjoint Device Selection Study

This Conjoint study revealed the device price and attribute preferences for those considering the purchase of a new device and service plan in the next six months. By understanding the decision drivers and analyzing the multiple combinations of possible device and...

Quantitative Study on the Value of a Printed Magazine

This online research study was conducted to understand customers’ perceptions of a printed magazine. Market in View was challenged with determining the impact the periodical has on customer’s opinion of the company which publishes the magazine, understanding the level...