by iona | Oct 1, 2015 | Qualitative, Quantitative
This quantitative, online study evaluated the effectiveness of a broadcast persona on consumer awareness, use and satisfaction of an online service application. By analyzing the consumer’s initial awareness and usage of the online service app, as well as evaluating...
by iona | Oct 1, 2015 | Quantitative
Market in View surveyed international travelers to identify those who do not use the international service plan available through their provider while abroad. Key drivers were analyzed to understand consumers who declined to purchase a specific international plan and...
by iona | Sep 1, 2015 | Qualitative
Market in View performed a branding qualitative study with customers of a specific ethnicity in two urban markets. By conducting focus groups in one inner city market where the brand is well perceived, and comparing their experiences to that of a second,...
by iona | Sep 1, 2015 | Qualitative, Quantitative
Market in View collaborated with a multi-disciplinary team within the digital advertising industry to develop a consumer facing program aimed at improving the perception and consumer experience of a brand. Initially, Market in View conducted focus groups, which...
by iona | Aug 14, 2015 | Recruitment
We will be conducting a market research study in your area and are seeking adults (25-65 years old) to participate in a 120-minute discussion group, to learn more about your airline travel. The group will take place Wednesday, August 19th OR Thursday, August 20th at a...
