Experienced in broadcast radio and television, bio-medical research, and consumer electronics, we can work with companies from initial concept and sell-in to technical customer acceptance and marketing activities.

We provide primary research, analysis, and actionable recommendations for companies regarding their products, services, processes, and competition.

Methodologies and Tools

• Quantitative
  On-line, telephone, anywhere intercept

• Qualitative
  One on one, focus group, intercept, telephone

• Market Trial
  Small and large scale, advanced products and services

• Usability Testing
  Heuristic and user assessment of products and services

• Advanced Analyses
  Market segmentation, conjoint, choice

• Text Analytics
  Quantitative analysis of unstructured data using advanced text analytics software

• Concept Communication
  Text, graphics, interactive multimedia, video, story boards

• Reporting
  Tailored presentations (researchers to technical teams to executive management), reports, video / audio, data files, market simulators, interactive reports, web-based reporting