This study was an online business-to-business study among over 1200 Financial Decision Makers at small and medium sized businesses.

service: Quantitative
completion date: July 2006

the approach: This study was an online business-to-business study among over 1200 Financial Decision Makers at small and medium sized businesses. It analyzed a co-branded joint venture between a technology company and a financial services company.
the results: This project profiled and segmented different types of consumers based on their interest level of the joint venture. This profiling and segmentation led to an understanding of how and where these business decision makers find out about financial transaction methods, driving key client decisions on appropriate marketing channels. This effort measured concept interest, likes and dislikes, purchase intent and price sensitivity.