This on-going quantitative, online study compares consumers, who recently participated in an optional program during the purchase process of a product, with a control group of respondents who did not participate. For the second year of this tracking study, Market in View analyzed key decision drivers for consumers’ reasons to participate, their current level of satisfaction, intentions to continue and willingness to recommend the program. By analyzing reactions to the program, insights are gained identifying areas of improvement and market demand predictions for the program.
|completion date:||May 2015|
|the approach:||Based on the customer-provided database, Market in View surveyed the opt-in program participants as well as those who did not opt-in. In-depth analysis highlighted attitudes, satisfaction, intentions to continue and willingness to recommend the program.|
|the results:||By studying consumer satisfaction and comparing results to a control group, insights were gained concerning the overall health of the program. This satisfaction analysis has allowed the program provider to address areas of concern quickly and reposition the program within the company portfolio of offerings.|