Qualitative Study of a Prototype Application

Market in View performed this qualitative study during the product development cycle for an app nearing launch. By conducting focus groups with customers exhibiting various levels of app use, insights were gained on the expectations and value of apps across different...

Ongoing Recruit for Convenience Food Industry

Market in View is in the sixth year of qualitative recruiting for a food industry client to identify reasons which prompt consumers to purchase a specific convenience food and explore the nuances of why consumers select particular brands. By implementing a wide...

Footwear Recruit

Market in View successfully recruited individuals to participate in a study for the outdoor footwear industry. Six in-home friendship groups and four shop-along groups were conducted in two markets. Individuals were screened to identify those who embodied the...