Customer Experience Study

Market in View performed a deep-dive study to identify key drivers in Customer Experience and develop a detailed understanding for implementing improvements in this experience. Five sessions of qualitative research were used to inform a quantitative study, identifying...

Qualitative Study of a Prototype Application

Market in View performed this qualitative study during the product development cycle for an app nearing launch. By conducting focus groups with customers exhibiting various levels of app use, insights were gained on the expectations and value of apps across different...