by iona | Dec 1, 2012 | Qualitative, Quantitative
Market in View performed a two phase study for a prestigious private university, to learn more about the attitudes and perceptions among alumni, friends, family and faculty toward scholarship fundraising. Through a series of focus groups, insights were gained in...
by iona | Nov 1, 2012 | Qualitative, Quantitative
This two-phased research study evaluated the consumer’s understanding and reaction to a new and complex concept for the wireless industry. Qualitative focus groups provided insights on initial reactions and highlighted either potential interest or barriers toward the...
by iona | Nov 1, 2012 | Quantitative
This hands-on study measured satisfaction level and price sensitivity to network speed performance on mobile devices. A series of hands-on evaluations and completion of a survey, followed by moderator led discussions, led to valuable insights on awareness and...
by iona | Oct 3, 2012 | Recruitment
We are conducting a 2-hour focus group about cell phones in Atlanta, GA. If you have a basic or text friendly cell phone we want to speak with you. If you qualify and participate in the discussion group, you will receive $100 immediately after the discussion. The...
by iona | Oct 1, 2012 | Qualitative
This qualitative study focused on the key drivers for why consumers choose to browse and shop either online or in a traditional, brick and mortar store for specific technology-related products and services. With the goal of increasing online shopping for both products...
