by iona | Jan 1, 2010 | Qualitative
Market in View led focus group sessions with senior consumers in order to understand this valuable segment’s perceptions about mobile technology and to identify the marketing strategies that best resonate with this group. service: Qualitative completion date: January...
by iona | Dec 1, 2009 | Quantitative
In this study, Market in View recruited consumers and business decision makers to evaluate a new transportation safety concept for mobile devices that would permit disabling of specific features while driving. service: Quantitative completion date: December 2009 the...
by iona | Jul 1, 2009 | Quantitative
This study examined consumer reaction to a proposed application for mobile devices, and additionally sought to understand current behaviors and habits among specific cultural segments in a highly competitive market. The findings of this study supported recommendations...
by iona | Jul 1, 2009 | Quantitative
This study measured the appeal of a subscription-based service for tracking mobile devices. The project examined key metrics of the service, determined the overall best visual representation of tracked areas for the user interface, and quantified the dynamic between...
by iona | Apr 1, 2009 | Quantitative
In this concept study for an international client, Market in View initially determined the best shapewear package design among client company alternatives, and subsequently measured consumer reaction to a retail shelf lineup that included this preferred design as well...
