by iona | Jul 1, 2007 | Quantitative
This survey sought key reasons for using search tools on mobile phones, as well as to identify the optimal placement of search boxes on the mobile home page. The study measured users’ satisfaction with current branded and non-branded search engines, and included a...
by iona | Jun 1, 2007 | Market Trial, Qualitative
This study was conducted as a two-part survey of 80 trial users of a mobile-phone based club savings program in order to determine the effectiveness of the service’s text messages in helping participants achieve optimal use. The survey provided insight into users’...
by iona | Jun 1, 2007 | Quantitative
The primary objective of this study was to determine differences in purchase rates of two types of navigation services, also known as location-based services (LBS), available for customers’ cell phones. The study also sought to measure pricing for each of the...
by iona | Jun 1, 2007 | Qualitative
This survey evaluated customers’ shopping and downloading experiences with three recently launched ringtone purchase applications, and compared these with an existing, widely used application. The goal was to understand how each of the new applications’ ease of use...
by iona | May 1, 2007 | Quantitative
This quantitative survey provided a detailed understanding of mobile phone users’ sensitivity to ring tone pricing across various price points, as well as the specific factors that influence purchase decisions and how these differ according to demographic segment and...
