by iona | Sep 1, 2013 | Qualitative
This research study evaluated the consumer’s initial reaction and interest level for a new business model being developed for the Healthcare industry. Qualitative focus groups, comprised of specific target demographics, provided insights on their level of satisfaction...
by iona | Feb 1, 2013 | Qualitative
Market in View performed this qualitative study with highly engaged gamers to better understand the purchase barriers perceived for a unique, hand-held, mobile gaming device. With the device already released and on the market, the challenge was to understand why the...
by iona | Dec 1, 2012 | Qualitative, Quantitative
This two phase device evaluation study measured the interest and purchase intent of a laser projection keyboard intended for use as an accessory with smartphone and mobile computing devices. Two different models of this new technology were measured for preference....
by iona | Dec 1, 2012 | Qualitative, Quantitative
Market in View performed a two phase study for a prestigious private university, to learn more about the attitudes and perceptions among alumni, friends, family and faculty toward scholarship fundraising. Through a series of focus groups, insights were gained in...
by iona | Nov 1, 2012 | Qualitative, Quantitative
This two-phased research study evaluated the consumer’s understanding and reaction to a new and complex concept for the wireless industry. Qualitative focus groups provided insights on initial reactions and highlighted either potential interest or barriers toward the...
by iona | Oct 1, 2012 | Qualitative
This qualitative study focused on the key drivers for why consumers choose to browse and shop either online or in a traditional, brick and mortar store for specific technology-related products and services. With the goal of increasing online shopping for both products...
