by iona | Sep 1, 2014 | Qualitative, Quantitative
This two-phased study was conducted to better understand the customer’s cellular communication expectations and experience while traveling internationally. The qualitative and quantitative phases provided insight into the entire process (before/during/after) of the...
by iona | Sep 1, 2014 | Qualitative
This qualitative research study was conducted to evaluate the consumer’s reason for disconnecting a home automation security service. Market research was performed by contacting customers who recently stopped their subscription. Qualitative phone interviews provided...
by iona | Aug 1, 2014 | Qualitative
Market in View successfully recruited individuals to participate in a study for a specific segment of the automobile industry. Six in-home discussions were held in three major US cities. Recruits were surveyed online with follow-up phone interviews for those meeting...
by iona | Apr 1, 2014 | Qualitative, Quantitative
Market in View performed an initial Qualitative study to determine interest in proposed enhancements for a video service used on mobile devices. A total of four focus groups (two age groups in two cities) participated in market research to better understand how...
by iona | Mar 1, 2014 | Qualitative, Quantitative
This two-phased research study used both quantitative and qualitative approaches to evaluate the consumer’s reason for returning a recently purchased mobile device. In phase one, quantitative market research was performed by telephone to understand the various reasons...
by iona | Nov 1, 2013 | Qualitative
Market in View successfully recruited friendship groups in two major metropolitan cities to participate in a study for the dessert and snack food industry. Parents with young children who are also the primary food shopper and preparer for the household were...
