by iona | Dec 1, 2012 | Quantitative
Market in View provides rapid feedback on newly launched products where Buyers and Returners of a device are tracked, creating a comprehensive view of the product’s early performance in the marketplace. By developing a common survey and a custom web portal (built...
by iona | Dec 1, 2012 | Qualitative, Quantitative
This two phase device evaluation study measured the interest and purchase intent of a laser projection keyboard intended for use as an accessory with smartphone and mobile computing devices. Two different models of this new technology were measured for preference....
by iona | Dec 1, 2012 | Quantitative
This conjoint study revealed the plan and price point preferences for wireless data plans being considered for inclusion in the product portfolio. By understanding the service decision drivers and analyzing the multiple combinations of possible plans, Market in View...
by iona | Dec 1, 2012 | Qualitative, Quantitative
Market in View performed a two phase study for a prestigious private university, to learn more about the attitudes and perceptions among alumni, friends, family and faculty toward scholarship fundraising. Through a series of focus groups, insights were gained in...
by iona | Nov 1, 2012 | Qualitative, Quantitative
This two-phased research study evaluated the consumer’s understanding and reaction to a new and complex concept for the wireless industry. Qualitative focus groups provided insights on initial reactions and highlighted either potential interest or barriers toward the...
