Qualitative Purchase Barrier Study

Market in View performed this qualitative study with highly engaged gamers to better understand the purchase barriers perceived for a unique, hand-held, mobile gaming device. With the device already released and on the market, the challenge was to understand why the...

Quantitative Tablet Device Buyer Study

This quantitative, online study surveyed 1800 tablet owners regarding their recent purchase of a specific tablet brand. Market in View analyzed key decision drivers in order to understand the consumer’s reasons to purchase or not purchase the promotional data plan...

Quantitative Follow up Value Proposition Study

As a follow up to a purchase barrier qualitative study, Market in View performed this quantitative study with highly engaged gamers to better understand the broader consumer opportunities for a unique, hand-held, mobile gaming device. In order to identify the best...