by iona | Feb 1, 2009 | Qualitative
Market in View’s targeted online discussion groups gathered input from technologically savvy participants to help its client understand drivers for consumer migration from one multi-functional communication device to another. service: Qualitative completion date:...
by iona | Dec 1, 2008 | Market Trial, Quantitative
In this research project involving a collaboration of three leading companies in the IT and telecommunications sectors, Market in View assessed the appeal and potential market success of two unique devices within the new category of ultra-mobile personal computing....
by iona | Nov 1, 2008 | Quantitative
This study evaluates the consumer appeal of a new durable device concept with potential application to five different body types, including an exhaustive analysis of key metrics. The study also draws from a significant sampling of owners of an existing rugged device...
by iona | Aug 1, 2008 | Qualitative
Focus groups examined drivers for young adults’ use of a non-contractual, per-use service, including current life stage, likes/dislikes of service, understanding of available service options and future usage intent. The meetings also gauged participants’ reactions to...
by iona | Aug 1, 2008 | Quantitative
In this follow up to a 2007 study, Market in View gathered and analyzed consumer feedback on various media management concept naming options to determine the descriptive name preferred overall as well as among various target demographic groups. service: Quantitative...
