by iona | Mar 1, 2017 | Quantitative
Market in View performed this quantitative study to better understand consumer expectations of Wi-Fi network performance within the home as well as smart home capability. By surveying consumers regarding 40 different Smart Home features, insights were gained on the...
by iona | Nov 1, 2016 | Quantitative
Market in View is in the fourth year of a quantitative study focused on measuring the impact that various direct marketing campaigns about products and services have on customer opinions towards a Fortune 500 company. This national, quarterly tracking study compares...
by iona | Oct 1, 2016 | Quantitative
Market in View conducted this quantitative research study for the manufacturer of a construction product to better understand overall performance of the manufacturer, their distributors and identify improvement initiatives. By surveying local contractors in 24 markets...
by iona | Oct 1, 2016 | Quantitative
This quantitative research study of a Consumer Advisory Panel is conducted monthly to evaluate various aspects of a service and how customers use an application available with the service. By tracking and analyzing the customer experience with the service and app,...
by iona | Sep 1, 2016 | Qualitative, Quantitative
This series of quantitative and qualitative studies was instrumental in shaping a customer loyalty program for a major Fortune 500 company. With each iteration of over a dozen pilot projects, insights were gained and honed concerning customer needs for appreciation,...
by iona | Jul 1, 2016 | Quantitative
Market in View performed a multifaceted study to understand the general perceptions and churn drivers for an automatic paper towel dispenser. By combining qualitative and quantitative research methods, insights were gained on the behaviors and attitudes of customers...
