by iona | Jun 1, 2016 | Quantitative
Market in View performed quantitative research to assess market perceptions regarding an aviation weather service as well as evaluate price and potential feature options for product concepts under consideration by the provider. By analyzing responses from active,...
by iona | May 1, 2016 | Qualitative, Quantitative
Market in View utilized three different research methodologies among multiple user segments to gain insights on market response to a recently launched mobile device. This research study used both quantitative and qualitative approaches to evaluate consumer reasons for...
by iona | Apr 1, 2016 | Quantitative
This quantitative, online research study evaluated market perceptions of active boaters concerning their weather service subscription. By understanding the weather service offered by competitors in the marine industry, strengths and potential opportunities for the...
by iona | Feb 1, 2016 | Quantitative
Market in View has fielded this online tracking study for over eight years, interviewing more than 2000 customers each week, after the purchase of a new device. Purchase experience, purchase drivers, key product metrics and consumer profiling are all key deliverables....
by iona | Feb 1, 2016 | Quantitative
Market in View is in the fourth year of conducting this nationwide monthly tracking study which focuses on reasons prompting customers to opt-in to or opt-out of service with a specific vendor. By measuring the frequency of customers changing vendors and monitoring...
by iona | Jan 1, 2016 | Quantitative
Market in View conducts this nationwide online quantitative tracking study with over 15,000 respondents monthly. By focusing on subscribers to 13 services and by measuring performance satisfaction and opinion of the services, valuable insights are gained on current...
