by iona | Nov 1, 2006 | Qualitative
This qualitative study was conducted as in-depth phone interviews among previous premium content subscribers to determine reasons for discontinuing the service. service: Qualitative completion date: November 2006 the approach: This qualitative study was conducted as...
by iona | Jul 1, 2006 | Quantitative
This study served as a benchmark and tracking study for a cutting-edge premium video content service among early adopters. service: Quantitative completion date: July 2006 the approach: This study served as a benchmark and tracking study for a cutting-edge premium...
by iona | Jul 1, 2006 | Quantitative
This study was an online business-to-business study among over 1200 Financial Decision Makers at small and medium sized businesses. service: Quantitative completion date: July 2006 the approach: This study was an online business-to-business study among over 1200...
by iona | May 1, 2006 | Quantitative
By conducting a nationwide online survey of international callers, a premium wireless feature was evaluated. Key usage drivers, feature satisfaction and performance, in-depth user profiles and pricing sensitivity were the key objectives for this effort. service:...
by iona | May 1, 2006 | Quantitative
By conducting a nationwide online survey of international callers, a premium wireless feature was evaluated. Key usage drivers, feature satisfaction and performance, in-depth user profiles and pricing sensitivity were the key objectives for this effort. service:...
