by iona | Dec 1, 2008 | Market Trial, Quantitative
In this research project involving a collaboration of three leading companies in the IT and telecommunications sectors, Market in View assessed the appeal and potential market success of two unique devices within the new category of ultra-mobile personal computing....
by iona | Nov 1, 2008 | Quantitative
This study evaluates the consumer appeal of a new durable device concept with potential application to five different body types, including an exhaustive analysis of key metrics. The study also draws from a significant sampling of owners of an existing rugged device...
by iona | Aug 1, 2008 | Qualitative
Focus groups examined drivers for young adults’ use of a non-contractual, per-use service, including current life stage, likes/dislikes of service, understanding of available service options and future usage intent. The meetings also gauged participants’ reactions to...
by iona | Aug 1, 2008 | Quantitative
In this follow up to a 2007 study, Market in View gathered and analyzed consumer feedback on various media management concept naming options to determine the descriptive name preferred overall as well as among various target demographic groups. service: Quantitative...
by iona | Jul 1, 2008 | Quantitative
This study focused on understanding the consumer appeal of several location-based service (LBS) concepts, in order to support salient recommendations for further development. The research gauged appeal and predicted usage/willingness to pay across three different...
